Satisfying Internal Customers First!


By Richard Chang and
Keith Kelly

Customer satisfaction doesn't only apply to the end user of your organization's products or services; it also applies to the people in your organization, and how they work together to produce products and services. Internal relationships have a profound impact on your organization's external customer relationships. The concepts and specific tools presented in this guidebook provide a road map to achieve both internal and external customer satisfaction and loyalty. (Paperback)